I wish all my clients understood the idea of writing to the readability level of the target audience. I usually check the Flesch Kinkaid score after I write a piece…and then again after a clients has made revisions. The client often makes their piece unnecessarily complicated with corporate-speak big words and 3-line sentences–causing the readability level to skyrocket and making the piece a lot less conversational. Sometimes good writing is simple writing.
Nice background info, too!
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